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ProfitCalculator.com.au

The Profit Playbook

Simple steps to run a more profitable service business.

How to Calculate Margin and Stop Undercharging for Good
Pricing & Profitability
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How to Calculate Margin and Stop Undercharging for Good

Learn how to calculate margin with this simple guide for Australian businesses. See real-world examples and formulas to price your services with confidence.

Why Personal Trainers Must Know Their Effective Hourly Rate (EHR)
Best PracticesPersonal Trainers
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Why Personal Trainers Must Know Their Effective Hourly Rate (EHR)

Unlock the true value of your time as a personal trainer by understanding your Effective Hourly Rate (EHR). Most trainers think they earn their session rate, but hidden admin hours, travel, cancellations, and overheads can cut your real income in half. This guide shows how calculating your EHR helps you price confidently, identify profitable clients, reduce burnout, and grow a sustainable fitness business. Discover why EHR is the most important metric in your PT business — and how to calculate it accurately using ProfitCalculator.com.au.

Introduction to ProfitCalculator

Introduction to ProfitCalculator

How to Send an Invoice in Australia (That Actually Gets Paid)

How to Send an Invoice in Australia (That Actually Gets Paid)

Struggling to get paid on time? Learn how do you send an invoice the right way with our practical guide for Australian sole traders and small businesses.

What Insurance Does a Sole Trader Need in Australia? A No-Jargon Guide

What Insurance Does a Sole Trader Need in Australia? A No-Jargon Guide

Unsure what insurance does a sole trader need? This guide breaks down Public Liability, PI, and Income Protection for your Australian business.

Your Guide to Start Up Business Loans Australia

Your Guide to Start Up Business Loans Australia

Thinking about start up business loans Australia? This no-nonsense guide covers how to calculate what you need, understand your options, and get approved.

How to Apply for a Business Loan in Australia

How to Apply for a Business Loan in Australia

Our simple guide shows you how to apply for a business loan in Australia. Get practical advice on documents, financials, and choosing the right lender.

How to Register as a Self Employed Sole Trader in Australia

How to Register as a Self Employed Sole Trader in Australia

A clear guide to register as self employed sole trader in Australia. Get your ABN, understand GST, and set up your business from day one.

How to Register for GST in Australia: A Simple Guide for Sole Traders

How to Register for GST in Australia: A Simple Guide for Sole Traders

Confused about how to register for GST in Australia? This clear guide for sole traders and small businesses explains when you need to and how to get it done.